Palau de la Música Catalana

UNIC, developes a very special project with El Palau de la Música Catalana to create its first baseground digital community and enhance an ongoing digital relation with its followers.

During the last Xmas campaign, UNIC has been working with El Palau de la Música Catalana a centennial cultural institution, that requested us to design, develope and implement an online event in order to develope its own communitty.

Our work was focused on developing a community baseground event which enable El Palau to reinvigorate its email program to encourage a new generation of El Palau followers on a national and international level. A key point was to create a continuous relation level that keeps the followers
interested year-round, thanks to the shows density and diverisity.

Challenge:

Obviously time schedule was a challenge, we had just a couple of weeks to fullfill all expectations and more important to run on the mobilization tools which brought into a huge number of new followers.

As a result, El Palau de la Música Catalana, registered more new followers than expected, launched a national and international media impact
campaign and encouraged its image as a centennial but innovative institution.